If it ain't broke...
Let's start with the things IndyCar is actually doing right. Say what you want about the DW12, but IndyCar has the on-track racing dialed in. In 2014, Ryan Hunter Ray finished 0.06 second ahead of Helio Castroneves at the Indianapolis 500 with a dramatic last lap pass. That is good racing. IndyCar's immediate problem might be getting butts in the seats, but once people do tune in, they need to stay tuned in. That only happens by giving them something good to watch. That means close, wheel to wheel racing at 220 MPH, which is what we have.
The IndyCar racing purists claim the cars aren't going fast enough, and that IndyCar shouldn't be a spec series. I say hog wash. Moving IndyCar from a spec series to an open development series would take money. I don't think the teams have the money to support that kind of racing, and the manufacturers aren't interested in engaging in an engineer arms race at the moment. We can't afford to drive teams out of IndyCar like we're seeing in Formula 1 right now (by the way, will the last Formula 1 team to go bankrupt please remember to turn off the lights). Furthermore, the pole time at Indianapolis last year was 231.067 MPH. The all time qualifying record time at Indianapolis was 236.986 MPH. It's not like the modern cars are crawling around the track. By all reasonable standards, the cars are going fast, and they're going fast enough to look exciting to the fans. I don't see how adding more speed brings in more interest. Lets focus on securing the future of the sport, and then we can look at breaking track records.
The one thing I might want to change on the track is make the cars louder. I was talking to one of my coworkers once who had a friend who used to go to the CART race at Michigan every year, and would always say how the cars sounded like a pack of angry hornets from hell. Modern IndyCar's don't have that kind of awesome sound. Let the engines rev a little higher, make them sound angry. I think it's a small change that will add some more drama to the race.
You take how much time off?
I don't think adding more races in and of itself is going to make IndyCar racing popular with the masses, but it will never be popular with its current schedule. IndyCar flat out disappears for six months a year. That's six months where people aren't seeing IndyCar on TV, or reading about IndyCar on the racing sites. IndyCar needs to add more tracks and more race weekends. I like the idea of double header weekends because they give fans good value for their money, but they aren't the solution. IndyCar needs to run a schedule the extends from February to November, like every other major racing series in the known world.
No, Circuit of the America's won't make everything better.
One of my favorite hobbies around here is antagonizing the COTA fan boys. While I wouldn't be opposed to an IndyCar race at COTA on principal, I think the people who are really screaming for an IndyCar race at COTA are pushing IndyCar in a direction that will make things worse.
One of RACER's IndyCar 2018 articles suggested that IndyCar should get rid of ovals (except for the 500) and only race on road and street courses. Will the people who think that's a good idea please line up next to the crowd lobbying for front engine IndyCars. There already is an open wheel racing series where they only race on road and street courses, it's called Formula 1. American open wheel racing has always raced on ovals. Get rid of the ovals and I'm not sure what you have, but it's no longer American open wheel racing. This is the problem I have with the voices screaming the loudest for an IndyCar race at COTA. They want IndyCar to be like Formula 1, which is just a bad idea. IndyCar won't out Formula 1, Formula 1.
IndyCar needs to structure its series such that its unquestionably different then Formula 1, and racing open wheel cars on speedways is one of the things that differentiates American open wheel racing from European open wheel racing. If IndyCar was forced to choose between ovals and road courses (and that's a horrible choice no matter how you cut it), IndyCar should choose to get rid of the road courses, and just race ovals. At least no one would confuse IndyCar for F1 then.
Big money...big prizes.
IndyCar's format of road courses, street courses, short ovals and super speedways does a good job of separating the structure of the series from Formula 1 (you definitely won't see F1 at Iowa Speedway), but that only solves half the problem of making sure IndyCar isn't just dumbed down F1. In some circles, IndyCar is viewed as a Formula 1 reject retirement home. We need to change that perception. The perception shouldn't be that IndyCar is where you go when you can't cut it in Formula 1, it should be that Formula 1 is where you go when you can't cut it in IndyCar. The way you do that is by raising the quality of the driving talent, and specifically developing highly skilled drivers (preferably American, because everybody loves a hometown hero) who view IndyCar as the big show, not just a step on the way to NASCAR, or a step down from F1.
Of course, finding these mythical world class IndyCar drivers is easier said then done. I'm going to say something that a lot of people view as controversial. I think there are at least a few drivers currently in NASCAR who could have been Formula 1 drivers had they chosen to go down that road. In todays racing world, America's best up and coming drivers gravitate towards NASCAR, because that's currently the most popular American racing series, and therefore the best long term career choice. I'm convinced that if they were racing in the 60's and 70's, guys like Tony Stewart, Jeff Gordon and Jimmie Johnson would have been open wheel stars and potential F1 drivers. It's not that these guys don't have the skill to race F1, they just focused on a different set of racing skills for career reasons. Now let's pivot back to IndyCar for a second. IndyCar's job is making sure that the next Jeff Gordon and Tony Stewart choose to be open wheel heroes as opposed to NASCAR stars.
At first, I was stumped on how IndyCar should do this, but then I remembered something a professor of mine once said. Some problems are solved by just throwing money at them. So, I propose introducing a number of large cash prizes to IndyCar for accomplishing certain feats in a given season. For example:
- Four million dollar prize for winning one of each type of race (street circuit, road course, short oval, super speedway) in one season.
- Six million dollars for completing the 500 mile hat trick (i.e., win Indianapolis, Pocono and Fontana in one year).
- Eight million dollars for winning at all street circuits (Long Beach, St. Petersburg, Detroit and Toronto) in one year.
- Ten million dollars for winning the Daytona 500 and the Indianapolis 500 in one year (I'll explain my thoughts on this one in more detail in a second).
I get by with a little help from my (NASCAR) friends.
How, do you ask, is someone going to win Indianapolis and Daytona in one year without doing the Indy/Charlotte double? Simple, IndyCar should try and coordinate with NASCAR to move the Coca Cola 600 to Saturday. Don't ask me how IndyCar convinces NASCAR to do this, I'm just the idea man. The beauty of this idea though is that all the NASCAR drivers are now able to race at Indianapolis should they choose. Or at least, it becomes a lot easier for NASCAR racers to race at the Indianapolis 500. First, I think IndyCar could "borrow" some of NASCAR's popularity. Although I think there's already some cross over between people who watch the Indianapolis 500 and the Coca Cola 600, I think it would bring in interest from people who know names like Dale Earnhart Jr. or Jeff Gordon, but don't know who Ryan Hunter Ray or Helio Castroneves is. Second, IndyCar basically builds their entire year around the month of may. This arrangement elevates Indianapolis to a race above all others. By having the NASCAR stars compete against the open wheel full timers, it makes it so all roads lead to Speedway Indiana on Memorial Day weekend. Plus, the idea of someone like Dale Earnhart Jr. dueling with Helio Castroneves is just fun. It's something that you could only see at Indianapolis, and would be a real feather in IndyCar's cap.
Every day is a party in IndyCar
So, we have the best drivers in the world, driving the wheels off their cars week in and week out, but is anyone watching? The last piece of the puzzle is that IndyCar needs to embed themselves in the public's imagination. For example, what if someone could make a really good IndyCar movie. Top Gun made an entire generation of teenagers want to be F-14 pilots. A River Run's Through It got countless people interested in fly fishing. A well done movie (ie, not Driven) that shows the excitement, the speed and the danger of IndyCar could embed car racing in the public's imagination, and make them want to watch the real thing. I mean it worked for fly fishing...
But why stop with a movie. Look at what Red Bull does at Grand Prix weekends. They bring out their old cars and start doing doughnuts in the middle of town. They let people get close and see how crazy these cars can actually be. Take the IndyCar circuis to major cities and throw a party. Have teams have drag races in the middle of town. Red Bull once drove one of their F1 cars through the Lincoln Tunnel in New York.
My point is that IndyCar needs to do stuff like this. I have plenty of friends who have zero interest in racing, but love a good party, and would without a doubt show up if IndyCar showed up in their town offering shenanigans like Red Bull does. I'm not saying that everyone who shows up to an IndyCar party would suddenly be a race fan, but you would have people tweeting about IndyCar, posting Instagram pictures of IndyCars, and talking about IndyCar's on their Facebook page. The more IndyCar is out their in the public imagination, the more IndyCar fan's we have, and that's a good thing.
Closing thoughts
Let me say that I don't claim this is a step by step road map to bringing American open wheel racing back to its glory days where Nigel Mansell defected from Formula 1 to drive Champ Cars, but I think these are at least a couple ideas that would help move IndyCar in the right direction.